A site is characterised by pedestrian and visitor frequency, the flow of commuters and residents. These flows may change, depending on the time of day and weather conditions. These flows are location specific; for example, public transport accessibility and the delivery of goods. markimo’s flow measurement system is used to record and analyse these decisive site indicators. This enables us to monitor changes over the time.
The flow measurements are also compared with actual customer frequencies and retail turnovers. To analyze an onsite situation in more detail, simulation programs, based on geo-referenced cadastral surveys and shop entry plans, are used to analyse pedestrian flows in more depth. The owner of a business can by this way gain valuable insights into any measures that ought to be taken.
Another important indicator for the quality of commercial properties is the on a site cash flow. This figure is obtained by recording or estimating the customer frequency and business turnover in the local cluster.