The atmosphere by which a site is characterised in the public and semi-public space helps to contribute to its attractiveness and to the brand-development potential of the site’s address.
markimo has developed an analysis model that is used to typologise various site atmospheres. This typology is used as the basis for location brand development, offering assistance in maintaining a ‘good address’ or in turning a site into a ‘good address’.
Locations need a consistent address and brand development in order to stand up to competition. Only some of the factors that create an ‘address’ can actually be influenced according to a plan. However, the range of tools by which the user or owner can develop an address is broad: it extends from positioning, via an appropriate composition of users and branding, to communication and marketing.